I once coached a technology coordinator who was fond of saying, “I built what they asked for, it they asked for the wrong thing, that is not my problem.” He used it whenever the educators decided the system they wanted wasn’t exactly what they wanted and they asked him to modify the plans. I tried to get him to realize that indeed it was his problem. The money the school had invested in the devices and software; the time he and his staff had spent were all wasted when the systems remained unutilized or underutilized. Careful listening to understand educators’ needs and committing to ensuring the final product is what they need and not what you or they thought they needed before they started are essential skills for IT professionals working in schools.